Corporate Giving & Cause Marketing Partnerships

Grow your brand and your bottom line by supporting bee conservation

BGO (the Bee Girl Organization) is a grassroots nonprofit centered on bee habitat conservation through research, regeneration, & education.

We are working on conservation, research, education, and conceptual art projects from the Coast Mountains of Oregon, through the Great Basin, to Montana’s Paradise Valley, and into the Great Plains.  Though our roots are in beekeeping, our current work has also led us into regenerative agriculture, native bee conservation, and wildlife coexistence.     

We work shoulder-to-shoulder with ranchers, farmers, vineyard managers and wine makers, universities, government entities, policy makers, and partner nonprofits to understand and address issues in agriculture that affect bees, and to create collaborative win-win solutions for bees and producers.   

Cause marketing is a mutually beneficial partnership between a nonprofit and a business. The business promotes their product by directing part (or sometimes all) of the proceeds to a nonprofit. It’s a way for them to demonstrate their social responsibility, while supporting a nonprofit whose mission aligns with their brand and values.

We LOVE working with like-minded companies to let our followers know about your conscious goods and services, and lending your business our logo and marketing assets to help you communicate your values, sell more, and raise more!

There are multiple ways that we can get creative and partner up, here are a few examples from TopNonprofits.com -

• Point-of-sale. When a cashier ask you for a donation or encouraging advertisements are displayed at the register.

• Purchase or action triggered donation. A consumer buys a product and a donation is made to a cause.

• Licensing. A company pays to use a nonprofit’s brand on its product.

• Message Promotion. A company puts it resource to promoting a cause-forward message.

• Employee Engagement. When a company uses employee volunteers for social good.

• Digital Programs. Using the web and social media based services to promote and collect donations.

• Click here for a few examples of partnerships from HubSpot.

Here are a few examples of successful past and present cause marketing and corporate partnerships -

• ModSocks designed a “Give Bees a Chance” sock in 2018. 100% of the profits are donated to BGO annually, averaging $5,000 per year. They also donate socks for BGO to sell at our fundraising events, or to give to volunteers. BGO links to them on our website, shares the product on social media, and ads them as a sponsor at our annual fundraising events. ModSocks receives a tax benefit and is able to fulfill their charitable giving goals.

• Public Market Goods produces a sustainably made “Love Your Bees” tee shirt featuring our moto and our logo. They donate 30% of the proceeds annually, averaging around $300. BGO links to them on our website, wears the tee at events, photoshoots, and videos hoots, and shares their products on social media. Public Market receives a tax benefit and is able to fulfill the promise to their customers that each product is the result of a charitable partnership.

• In May of 2018 Avocado Mattress donated 1% of their monthly sales through 1% for the Planet to BGO, resulting in a $69,500 gift. We promoted the company during the campaign on our social media, newsletters, and to friends and family - resulting in an exceptional month of sales, a tax benefit, and an exceptional donation BGO that lifted our mission to a whole new level.

• During Q1 of 2022 Karen Kane donated $1 from every catalog sale to BGO, resulting in a $10,000 donation. We provided our logo and other marketing assets for their winter catalog and social media marketing, and we promoted the brand via social media and our newsletter. Karen Kane received a tax benefit, fulfilment of their giving and sustainability pledge, and positive marketing for their brand.

• In 2019 Honey Stinger sent a creative team to Southern Oregon for a photoshoot of Bee Girl, her bees, and Honey Stinger product. Sarah (Bee Girl) also presented at the company’s virtual lunch and learn, and did an Instagram takeover. They donated $500 in cash, $3,000 in product, and licensed a number of the photos to BGO to use in our marketing efforts (with photo credit). They received a tax benefit, employee brand affinity building, and a plethora of assets for web and social media.

Would you like to support our work? Please submit the form below to get started!